NEEDIS JEWELRY CHAIN STORE

"I THINK I’M WONDERFUL"

If you think you're wonderful, that's all that matters.

Precious jewelry that quietly embodies identity, worn daily, while being close to each person's way of life and living.
"NEEDIS," a custom jewelry store specializing in chains, proposes simple yet high-quality jewelry that brings richness and self-affirmation to the wearer's heart.
Tetsuya Fujimoto, a creative director with over 20 years of extensive experience in the jewelry industry, from manufacturing to management, will launch "NEEDIS" in October 2024. This custom chain jewelry store will offer over 200 unique types of chains, including original, ready-made, and imported chains, based on a unique concept that positions it between wholesalers and retailers, or manufacturers and brands.

At the flagship store in Daikanyama, Shibuya-ku, we offer a service where customers can customize chain jewelry to their liking, such as necklaces, bracelets, anklets, and rings, by freely combining chains and clasps of different materials, shapes, and designs through advanced processing using a laser welding machine.
All I need is… We aim to provide everyone with their own unique jewelry that blends well with their mind and body, making them feel like "this is all I need."